The new store has a similar look and feel as the award‐winning* format that was launched in Heathrow Terminal 3 in 2017, which has been shortlisted in the 2018 World Retail Awards**. The stores feature a unique proposition, offering customers top electrical brands with a varied product range including computing, audio, imaging, phones and smart appliances at online beating prices.
From opening day until Tuesday 14th August 2018, the new Belfast store will be running a special summer offer. All customers who visit the store will receive a free £20 voucher to spend at lastminute.com on flight and hotel packages.
Heidi Woodhouse, Managing Director Dixons Travel and Concessions at Dixons Carphone, comments: “We’re excited to be opening our first store in Belfast, and our expertly trained colleagues can’t wait to share our extensive product range, exclusive deals, and competitive online beating prices with the Northern Irish market.
She adds: “Belfast is one of the largest international travel hubs on the Island of Ireland, making it the perfect location for a newly remodelled Dixons Travel store.”
The new store provides passengers with the chance to purchase the latest technology in time for the first and last flights of the day.
Dixons' Assistant Manager, Joe Lunney, and Belfast international Airport's Danielle McCaughern celebrate the opening of the new store at the airport
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