by Richard Buckley, Editor, Business Eye

A young start-up team based in Belfast is launching a new mobile app intended to disrupt the voucher industry at the end of May 2019. The app is called dip which is an acronym for Deals in Places.


It allows users to access deals, discounts and vouchers based on where they are in Belfast. It has been predicted that retailers will use this new platform to target consumers that are in strategic locations such as commuter dense streets and areas occupied by their competitors.
The app is free to download and the deals found on the app are free to save and redeem. CEO, Glenn Reid explains, “this is made possible because it is a self-service pay-per-click platform, much like Facebook and Google. Businesses create their own deals, target them to the appropriate audience and decide where on the high street they can be accessed.”
The team of five behind dip, two of which are current UU & QUB students, have benefited from the thriving start-up scene in Belfast. They’ve received support from both of the city’s universities and currently work from the recently opened Catalyst Fintech Hub located in the centre of the city.
COO, Francesca Morelli added, “our platform allows savvy business owners and marketers to exercise much more strategic oversight and creative freedom in the delivery of their promotional offers than your standard voucher website or app would. We’re excited to see what kind of amazing campaigns advertisers will create in the coming months.”
The app will launch in Belfast in late May 2019 on Android and on iOS soon after.

Business Eye logo

The Dip team - Chloe Henning, Johnathan Graham, Patrick Dallat, Glenn Reid, Francesca Morelli.

Advertisement

Advertise in Business Eye

Receive Monthly Magazine

Choose Printed or Online Edition

Subscribe to Business Eye Magazine Subscribe Today