Within the UK, the new collections will be distributed through Bedeck’s wholesale network across department stores, speciality home stores, independent retailers and website as well as the Ted Baker online platform. Bedeck will also expand international sales via distribution partners in countries including Australia, the Netherlands and Germany, with potential to expand further.
Ted baker is a global fashion and lifestyle company born in the UK. Having grown steadily from its origins as a specialist shirt store in Glasgow in 1988, it now has over 500 stores, outlets and concessions worldwide, including boutiques in all the major fashion destinations across the UK.
Gary and Andrew Irwin, Joint Managing Directors at Bedeck, commented:
We are delighted to be partnering with Ted Baker on their home textiles collections.
Ted Baker is a prestigious worldwide brand whose focus on innovative design perfectly matches Bedeck’s design led approach.
Bedeck was founded in 1951 and over time has worked with the best retailers and brands throughout the UK and Ireland, bringing high quality, unique Bed, Bath and Curtain brands to the consumer.
It’s fantastic to be working with a company that has ambitions to grow their business through pushing the boundaries of the category and through international expansion.
Given the synergies in approach and ambition, we look forward to a long and successful relationship.
We cannot think of a better way of celebrating Bedeck’s 70th birthday in 2021 than by announcing this collaboration.”
Helen Costello, Group Commercial and Business Development Director at Ted Baker, commented:
“We are delighted to be signing this licence agreement with Bedeck who share our passion for unwavering attention to detail and firm commitment to quality.
It is a testament to the global strength of the Ted Baker brand that we continue to partner with the leading experts in their relevant categories.
Product and territorial licence agreements are part of our focus towards a customer-centric, digital and global approach with the potential to deliver faster and more profitable growth. As we continue to rationalise and enhance our license portfolio, this strategic partnership is another step in transforming our business and returning Ted Baker to growth.”
The addition of the Ted Baker brand is a big success for Bedeck who have been adversely impacted by store closures during lockdown despite an increase in online sales. Bedeck hopes that the addition of the Ted Baker brand will help sales to grow by up to 15%.
This success justifies the company’s substantial investment in a new showroom and design archive in Magheralin opened by George Clarke in November 2019.
Gary & Andrew Irwin of Bedeck
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