As part of the deal, Asda will also list a further six Naturo lines to over 387 stores UK wide. This includes Naturo’s new Grain Free Trays Variety 6 pack, Grain Free Chicken & Potato with vegetables, Lamb & Rice, Senior Turkey for older dogs, and Duck & Rice varieties.
The Grain Free Trays have been developed to help dogs with digestive problems or require additional vitamin and mineral support.
Michael McCallion, Buying Manager for Asda NI commented,
“Asda is committed to supporting local companies and showcasing the very best of Northern Irish suppliers and produce across our UK network of stores. Mackle Pet Foods is a perfect example of this and we have developed an excellent working relationship.
“Mackle Pet Food’s expertise, focus on new product development – and quality and variety in terms of product offering is second to none. I know our customers will love the Naturo range – and it’s excellent to be able to offer pet owners this level of choice in store.”
In addition to the nine lines now available in Asda’s UK stores the brand is exported to 14 countries, including Europe and the Middle East.
Colin Ferguson, Sales Manager for Naturo, added,
“We are delighted to launch our Naturo brand in Asda stores across the UK – it’s a real reflection of our ambitious growth and strong partnership with the retailer.
“We know all too well pet owners want to purchase healthy pet food from the supermarket at the same time as shopping for their family, so the launch of Naturo into Asda will provide even more healthy – and convenient pet food choices. The availability of nine Naturo food products, which include two new high quality, grain free options, are ideal for dogs with digestive and health issues, is giving customers what we know they want for their dogs.”
Michael McCallion, Buying Manager for Asda NI with Colin Ferguson, Sales Manager for Naturo.
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