Corporate gifting is estimated to be worth $175 billion across the globe and Northern Ireland companies are no exception to this tradition. The small gesture of a gift, particularly around the festive period, is recognised as a way of building relationships and saying thank you, whether to a client, customer, colleague or employee.


As one of the leading local suppliers of corporate gifts, witnessing a five per cent growth in the sector year-on-year, independent wine merchant JN Wine has issued a range of corporate gifting advice in advance of the Christmas period.

JN Wine Managing Director, James Nicholson, commented on the biggest trend in corporate gifting, “We manage, package and deliver gifts for a range of companies across Ireland, from manufacturing companies to legal and financial advisors and smaller independent businesses, but across every sector we have witnessed an increase in very bespoke gifts, from special branded boxes to handwritten notes; you can’t underestimate that personal touch.”

The top seven corporate gifting tips from the team at JN Wine include:

  1. Stick to a budget – You can make your budget work for you, whether you are a Northern Ireland company benefitting from the growing economy or one that is feeling the pinch of Brexit uncertainly, there are perfect corporate gift options for you. With wines starting from £7.89, special popular duos to Magnums and Festive Cases of Twelve, ask for expert advice to fit your budget and you may be surprised by the choice you have.

  2. Find out likes and dislikes – Even a small bit of thought or investigative work can go a long way! Don’t just send a gift for the sake of it. Finding out what they like or dislike, from their tipple of choice to food pairings, will really show that you care and adds that special touch very easily. Don’t forget about non-alcoholic wine, which has been popular choice in the JN selection for people buying for teetotalers, women who are expecting or even those on a health kick.

  3. Personalise for the perfect gift – Personalisation is one of biggest trends in corporate gifting. From bespoke beautiful packaging to a handwritten note, the personal touch can be very powerful. In the business world of electronic messages, a handwritten message will stand out.

  4. Try before you buy – Take the opportunity to do some wine tasting, either in stores or at various events such as our ‘Meet the Winemaker Portfolio Tasting’ in The Merchant Hotel in November. Why not make an occasion out of it for you and your team? It brings the whole team into the gifting experience and it adds to that personal touch of gifting your team’s personal favorites.

5. Think outside the (wine) box – As well as gifting high-quality wines from around the world, there has been an increase in gifting spirits such as whiskey or gin. Local produce is particularly popular, such as the Shortcross Gin or the Mourne Dew Gins, to name a few we offer. Recently, we have also started pairing the drinks with a small additional gift such as local chocolate or cheese. The complementary delicious delights have gone down a treat!

6. Check the policies – Before you spend, it is worthwhile checking the recipients’ policies on corporate gifting. Particularly in Northern Ireland, with almost of third of workers employed in the public sector, a quick check can ensure that your client or customer can receive the gift.

  1. Make a list, check it twice – Make sure you include all your corporate recipients, double check name spellings and addresses, then you are good to go. We receive orders as early as September so you can tick corporate gifting off your admin list early, with delivery scheduled for the festive period.

JN Wine was founded in 1977 and supplies wine to the many of the finest restaurants and hotels across the island of Ireland and the UK, as well as wine lovers via the website. The company’s headquarters are in County Down with a distribution hub and an extensive high-end trade client list in Dublin and throughout Ireland. 

For more gift advice from the JN Wine team visit jnwine.com or call 028 4483 0091 (UK) or 1890 66 77 99 (ROI).

 

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James Nicholson of JN Wine

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