by Richard Buckley, Editor, Business Eye

A campaign by two local companies, Digital 24 and Social 24, that achieved global results for Northern Ireland company, Babocush, an aid that relieves babies from wind, colic and reflux, has won the award for Best Social Media Campaign at this year’s DANI Awards. Beating off stiff competition from Belfast City Airport, Taggart Homes and Strictly Boardroom, the campaign ‘Do This To Stop Your Baby From Crying’, which Judges said was “incredible and totally deserving of the award”, received 200 million views of Facebook videos last year, saw website traffic increase by 524% and sales go up by 911%.


Pictured receiving the award are Kirsty Nixon of Digital 24; Kerry Nevins, founder of Babocush; Niamh Taylor, managing director of Digital 24 and Kerrie Grugan, managing director of Social 24.


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